Wednesday, 8 March 2017

Google Search Tricks You Need To Remember

The Google 'Around' Function Search Trick

I wrote the Google Search Tricks blog post on my website and thought I'd share here as well - read on for some fantastic insights into Google search tips:



One very powerful, but undocumented, search tool, is the AROUND function. If you wanted to research Barack Obama's interactions with Australia, you could simply include both terms in a search, but you'd find thousands of articles in which these two terms may appear many paragraphs apart, and bear no relation to one another.

But if instead you search "obama" AROUND(10) "australia" then the first results will be one in which Obama appears within ten words of Australia. NOTE: for this to work, both search terms must be in quotes, AROUND must be capitalized, and the number must be in parentheses.

Ebay and Google - Using the negative sign to exclude results

(-) Knowing how and when to use the minus sign in a search query. i.e. search George Washington -gwu.edu. This also work with eBay e.g. iphone case -gel (to exclude all iphone cases made of gel)

Using Other Characters in Search

~ before a word to search simultaneously for the synonyms of that word.
.. to search for a range of numbers. For example, 1..10
(*) as a wildcard in quoted search strings to stand for one or many unknown words. "The * cat" will return things like The angry cat, the big brown cat...
(+) will ensure that a word is included in every search result. (per u/izerth, google got rid of the + operator, so now you have to put " around single words or use search tools->results->verbatim)

Quotes surrounding a phrase will ensure that exact phrase turns up.
Triple quotes """word""" will get you 'actual verbatim' and leave out what google thinks is relevant.

filetype: .whatever will make sure URLs have that extension at the end.
inurl: some.words_here will make sure whatever follows shows up in the URL. Good for refining your search by domain name.

intitle:word returns sites with 'word' in the title bar - also useful for index or mp4, mp3 / intitle:whatever will look for whatever to appear in the title bar of the page - for example try site:docs.google.com intitle:mp4

site:sitename.com will return only results from that site

Add 'forum' to the search to find others with the same question
Use Google Scholar- https://scholar.google.com/ to find only relevant articles from academics, case studies, etc. Great for medical as well.

Thanks to Reddit for these awesome tips!

Monday, 30 January 2017

How SEO Has Evolved

When SEO Went Smart

Back in 2007 Search Engine Optimisation was never a major issue for websites, it was easy to rank on the first page of Google simply by repeating key words on the website and also in the meta tags to climb up in rankings. 

Business also used other tactics of keyword repetition to shoot up in Google - simply by adding white text on a white background so the human eye couldn't see the junk text, but Google could. 

Now in 2017 Google and other search engines are getting smarter – and businesses need to do the same. 

Let's explore the methods in my guide to SEO using an example law firm in Brighton: What are the Search Engines really looking for?
  1. Page URL structure - great for geographically tageted businesses. For example, a law firm in Brighton should create a blog post or an internal page with the URL ending in /law-firm-brighton.
  2. Maximise your H1 header - Avoid saying "Welcome to my website" in big bold letters, tell Google that you are a Law Firm in Brighton (and your specialist areas too).
  3. Textual Content - Each page should have at least 300 words. Search Engines are like humans, they read a website like a newspaper. No one wants to buy a newspaper with nothing to read.
  4. Images - Rename your images from "My logo" or "DC0034" to your chosen key phrase, so "Law Firm Brighton Family Lawyers Logo_1" instead.
  5. Ensure other people are linking back to your site - Google likes backlinks from relevant and trusted websites like Yell, Thompson Local and even Google+ and YouTube. Google owns YouTube and also the site blogger.com. Create extra traffic by ensuring your website is mentioned online with business profiles.
What are Search Engines NOT looking for?
  1. Spammy blog comments from outside of the UK.
  2. Hundreds / thousands of low level backlinks that have been bulk added by an overseas SEO company for a few $dollars.
  3. Linking from 'Bad neighbourhood' websites such as adult or gambling.
  4. A pretty website with lots of photos and zero text.
  5. A website built on a free platform such as Wix, Hibu/Yell or Weebly.
Try it for yourself - Google search for your geographical area and your services - what page in Google is your website? Can you see your competitors above you? Often wonder how they dominate Google search results? They have employed an SEO company, or invested in SEO training to learn DIY SEO.  

http://www.seolady.co.uk

Wednesday, 26 October 2016

SEO Consultations and SEO Training UK

Book a personal SEO Consultation today from £20 for 30 minutes

It’s my job to manage your expectations and ultimately show you how to make you money online, increase profitability and put food on the table. Book a 1-2-1 consultation for just £20.
Half an hour is sometimes all it takes to chat to someone with your SEO question to get the answer you've been wanting to hear.
24 Hour Support Included 30 minutes of my time plus a 24 hour Q&A support over email. Send me a message on my contact form with your website URL and I'll kick start the process by giving you a quick and free website SEO audit. 

Depending on my workload on occasions I may be able to offer a same day service if booked before 12 noon Monday - Thursdays.

Let me sooth your frizzy hair

What do I need to get started? ✓ Google login - This is your Google Analytics login which may include YouTube and should include Google+ Business profile on Maps. ✓ Website login (if required to check Yoast plugin on Wordpress websites) ✓ How old the domain is and how long your website has been live 

Be your on-call SEO for 60 minutes - Audit + Action Plan


Level 5 UK freelancer since 2009 on People Per Hour with 5 ☆☆☆☆☆ star feedback Google Analytics and Adwords certified since 2013. 
Sameday service a possibility if bought before 12 noon - please message me in advance.

Free SEO Audit for all UK Websites

Please message me in advance so I can check over your website - UK websites only - websites MUST have Google Analytics installed already. This does not include Analytics installation - Send me a message on my contact form with your website URL for me to kick start with a free audit. 

☼☼ This offer is suitable for brand new UK websites or stagnating established websites ☼☼ 

► Allowing me access to your Google accounts so I can see your data 
► I will create a Google Drive cloud document so we can both view/edit at the same time 
► Please tell me what you want to achieve - More enquiries? More online sales to your ecommerce store? 
► Analysis of visitor data 
► Keywords discussion based on your initial ideas 
► 60 minutes of my time in all 24 Hour Follow on Support Included 60 minutes of my time plus a 24 hour Q&A follow on support over email.


2 Hours - SEO Consultation + Audit + Follow On Plan

►Relax - I talk your language and have been delivering training sessions since 2009 

Which of the following applies to you? 
- Google position bombing or stagnant rankings 
- I'm migrating my website and don't want to lose rankings 
- Competitor stalking - why are they better than me? 
- New website under 3 months old, what’s next, what can I do? 
- Loads of website hits but comparatively few sales 
- Looking to learn DIY SEO and need guidance 

Google Analytics explained - I don’t know what I don’t know. 
My method is to work backwards from your goal - for example 
►How many people come to my website from a specific website or source 
►I need to understand how to convert my traffic better, my sales are low 
►How do I see what keywords people use to visit my site 
►Your website is on Google page 4 and you desperately need to improve 
►A brand new website not even in the first 10 pages of Google 
►Old domain that’s a few years old but has never ranked 
►Please explain how to maximise my use of meta titles, description and H1 headers 
►I have bought SEO services from overseas and my site has dropped 
►Bad backlinks have resulted in my website disappearing from search results  
Any/all combination of the points above, plus your own list of questions. 

This Google Training consultancy is for 2 hours of my time 
► I will audit your website and create a Cloud document that we can both view and edit in advance of us speaking in person. I will prepare a list of observations and formulate a tailor made plan of action for discussion 
►An hour of my time with you over the phone or Skype 
►Following our session I will provide a list of homework points as a plan of action 
►24 hours email Q&A support

SEO and Social Media Training Courses Somerset and UK Nationwide

Learn DIY SEO skills in 30 days with an intensive 8 hour training day bespoke to your online business, supported with a 30 day period whereby you can speak with me direct over the telephone or by Skype video / chat. 

When I took an Advanced SEO training course in London I was surprised to find that once the day was complete there was no follow on support or contact information for the tutor. 


I had a couple of points that required clarification over the following days and had no one to turn to which is why I'm here to answer all of your questions, or to remind you of the methods taught during the training day. 

You benefit from a tailored programme specifically to improve how you make money online, whether this is a local service like a hairdresser, or a UK ecommerce online store. Read more here.
seo lady google training freelance small business sme search engine optimisation tips

Saturday, 24 September 2016

How to SEO Optimise your YouTube Channel

September 2014 #BizRocks Magazine Article 


How To Optimise YouTube Channel for SEO

Since meeting Emma from BizRocks Magazine on Twitter, I contributed an article which was published in July’s issue.

Here’s a step-by-step simple walkthrough on how to link your website to your YouTube channel, verify ownership, enter your channel keywords and link to your social media accounts.

Channel description

In the text box immediately below the tab bar, you can add a channel description. The maximum length for this section is 1000 characters.
Here is #BizRocks earlier today:
 Here is #BizRocks after adding more information including their Social Media URLs and any other associated websites – drop down from 1 link to the maximum 5 if you have them.

Links

Icon links are featured at the top of your description and use the icon from the social network pages available.  You can have up to four icon links overlayed on your channel art. Custom links appear below your Icon links and can be used to link to anywhere on the web.

The next task is to update your fan base by updating the ‘Discussion’ section as often as you can linking to news articles about your website, you can link anywhere. This automatically shares to Google+ so make the update short and enticing:

Facebook and Twitter

There’s other settings socially to connect, people who update YouTube daily may not want to bombard their Facebook page with every update, however if you update your YouTube channel once a month then I would recommend linking Facebook. Twitter is strongly recommended as this pushes out updates as they happen without you having to change apps.
Sign into your YouTube channel and click: https://www.youtube.com/account_sharing

Be Social with your Hashtags

Remember to share socially when you upload a new video using the pre set icons (above).



Unique Content

YouTube does not like the same video being uploaded to different accounts, so take a look in your Video Manager to ensure your content is unique and provide a central point of reference for your viewers and to ensure everything is under one channel.
Channel Trailer - Use a feature video to welcome people to your channel.

Advanced Settings

Here you can name your channel, add your channel keywords and link / verify to your website to prove your ownership.

That's it - You have now successfully optimised your YouTube channel for Google and for your vistors. Next - read my blog postpublished on my website:

SEO Optimise Your Video on YouTube

   Blog, Create Free Video, SEO, SEO Tips, SEO Training, Video SEO, YouTube Tips

Everyone knows how essential SEO is to promote websites in Google and other search engines such as Bing, Yahoo and AOL. 

Not everyone knows that Google owns You Tube - did you?

Learn how to effectively title and SEO optimise your videos on YouTube. 

SEO Optimise Your Video on YouTube


Tuesday, 8 March 2016

SimpleSite.com Can't Install Google Analytics / Search Console

SimpleSite.com Doesn't Allow You To Install Google Analytics or Search Console

This article explains the problems I encountered with SimpleSite.com.

I am in the middle of a domain transfer for a client who has had a website hosted on SimpleSite.com for years. The reason for this is that the domain was of a good age and would pass on strength from the aged domain to the new one on Wordpress which was just a few months old.

All the task required was to verify in Google Search Console (No Google Analytics was needed, besides, it wasn't installed). 

SimpleSite.com Review Based On My SEO Research 2016

The following information is an explanation why I personally don't recommend SimpleSite.com for SEO or to provide site owners data in any format to use for internet marketing purposes.
Basic SEO begins with the installation of Google Analytics and then linking to Google Search Console, then linking the verified website to a Google+ Business page.

Important: None of this is possible with SimpleSite.com

Google Change Of Address Requires Search Console Verification

There are several ways to verify your website in Google Search Console (GSC), the 2 most popular options are Google Analytics and uploading a HTML Tag.
If your site is built and hosted on SimpleSite.com then I have bad news for you - it's not possible to Install Google Analytics so you can't verify your site this way. There's no way to add any kind of HTML to the site, there's no 'Source Code' option nor the ability to add code to the of the site
Without the ability to add HTML code to the template builder then logically it follows you can't verify a website in Google Search Console via Google Analytics or by HTML Tag.
The other ways to verify Google Search Console is by HTML file upload (but we can't upload anything) and then there's the Domain Name Provider option, again, not possible as SimpleSite.com is not listed in the drop down menu in GSC and there's no Cpanel access to add/change a DNS TXT record or by adding a CNAME record.

FAQ for SimpleSite.com Does Not Mention You Can't Install Google Analytics or Verify in Search Console

Most small businesses are restricted by budget, so a common scenario is to choose a free website building platform like GoDaddy, Wix or SimpleSite.com and as my freelancing services are chargeable by the hour I try to keep costs low for my clients.
Unfortunately I spent 2 hours reading the SimpleSite.com blog and FAQ, I even used the 'Search' facility for the keywords "Google Analytics" and there was zero results. To clarify, zero results means that there is NO MENTION ANYWHERE on the SimpleSite.com website to tell Webmasters that it's not possible to install Google Analytics or verify Search Console.

Support Ticket Response by SimpleSite.com

First of all, there is no ticketing system - you have to send an email.
This was my first hiccup as this means I can't raise a ticket when logged in, and when I emailed Customer Support from my email account and included the client in the conversation it took 28 hours for them to respond only to tell me they can't help.

Email sent: 1st March 2016 at 12:28 / Email response: 2nd March 2016 at 16:27

Sigh. At this point I've spent 2 hours looking around the help section, writing an email, and a further 28 hour delay before an email came back informing me 

"We kindly ask that you resend your question from the email address that your Simplesite subscription is registered under "

The email request must come from the email address that's registered with SimpleSite.com.

Fair enough - However - I couldn't see this fact in the FAQ and it's not mentioned on their Support page when you are looking for the Customer Services contact details. I feel this should be mentioned to avoid delays in response to questions.
SimpleSite-Com Install Google Analytics Verify Google Search Console 2016
Screenshot 8th March 2016
Fine then, I asked my client to email Customer Services from her email, which she did ... guess what? It wasn't received, so I provided evidence that I was copied in to that email. Here's the response:
SimpleSite-Com Install Google Analytics Verify Google Search Console 2016 Customer Service Response 
If you can't view this screenshot for any reason I've copied and pasted the response detailing their reasons for not allowing HTML code on their platform:
Regarding adding HTML:
I am very sorry, but it  is not possible to insert any type of HTML code on your Simplesite and we do not offer FTP access.
It is therefore not possible to add any kind of scripts, widgets, apps or buttons, or upload your own templates or HTML code.


This is because Simplesite is based on predefined online templates that do not allow extra HTML code.

We have designed it in this way so that the Simplesite editing system can be easily used by everyone, even by those who have no knowledge of how to use HTML.

Also it is thereby not possible to add any code that can crash your Simplesite or be potentially harmful to visitors.

But Wait .. There's More!

Our Simplesite website service does not offer FTP access, nor does it give the ability to add or change the site's HTML code. It is therefore not possible to use Google Analytics or Google Webmaster Tools on your Simplesite.

Instead Google will use your menu titles and page titles as keywords.
Please make sure that your titles are as relevant as possible and that your front page contains plenty of good, relevant and updated text.

Use the words that you think people will be searching for as much as you can on your front page - without overdoing it.

It is possible to use Google Adwords with your Simplesite, because Google Adwords does not require that you add any code to your Simplesite.

  • Now, this is true. Google Adwords does not require adding code to a website to run - but this screams very bad business advice to me as you can't install Conversion Tracking.

Conversion Tracking Is Essential in Adwords to Track Your Visitors and Conversions

  • Why spend £300 a month on Adwords without having a method to see how many people called your telephone number, or purchased an item?
  • How do you know how many of your 15 sales / telephone in the last 30 days are as a direct result of paying for traffic in Google Adwords? You could very well be wasting your Adwords budget as you have no idea how many conversions your advertising budget has paid for.
  • You can't connect Adwords with Google Search Console or to Google Analytics because you can't verify ownership, therefore you do not have the ability to make informed marketing decisions based on your visitor activity and interaction / Goals.
Google Adwords Help Article Explains Conversion Tracking - With AdWords conversion tracking, you can see how effectively your ad clicks lead to valuable customer activity, such as website purchases, phone calls, app downloads, newsletter sign-ups and more. Depending on the type of conversion you’re tracking, the setup process is different, so the first step in setting up conversion tracking is choosing a conversion source, or where your conversions come from.

How To Migrate Your Website Away from SimpleSite

  • It's not possible to migrate your website design to another host. The SimpleSite platform is built such a way that you never actually own your website in the sense that you can download a backup copy of your website, and upload to another host.
  • When you leave SimpleSite you can only transfer and take ownership of your domain name. Your website will disappear so if you have images or text articles you want to keep then simply copy and paste the text onto a document and save all of your website images on your desktop / storage drive.

How To Transfer Your Domain Away from SimpleSite

  • Using the email address that you created your SimpleSite account with, email Customer Services and request them to change the IPS tag for you
  • Once they have replied in email that the IPS tag has been changed then you can transfer your domain away to a new host - remember to change your nameservers AFTER the IPS tag has been changed and not before.

In Summary

This project has taken way longer than I would ever anticipate to implement a 301 redirect from an old domain to a new domain and implement a Google Change of Address.
At the time of writing - 08:22am on March 8th 2016 - I'm still waiting for the IPS tag to be changed and we are now on the 8th day of trying to migrate the domain, usually a 20 minute task.

Further Reading

SEO Google Ranking

Thursday, 11 February 2016

2016 SEO Methods Explained

How Much and How Long Will It Take Me To Get To Google Page 1

These are the 2 most common questions that I get asked several times a week so I decided to write this blog post to give you the same answer I tell everyone.

Read the original 2016 SEO blog post here.

Do You Really Want To Learn SEO

If you have the time to dedicate learning SEO then I am happy to quote for an SEO training course. As much as I want to I can't summarise my methods to you over the telephone if you want to employ my services.

Explain To Me Your Business

I can't explain to you what SEO involves in 10 minutes, just like you can't explain to me your job, and your daily tasks. I hope this guide helps you understand some points.  

Whatever industry you are in, as a business owner you are busy trying to put food on the table - learning SEO is an ongoing process that's constantly changing as Google evolves, so some of the methods I used in 2009 are no longer effective in 2016.

SEO Methods Explained 

Lesson 1 in SEO - Google Page 1

Nobody can predict how long it will take for your website to get to Google page 1, so your first SEO lesson is to understand I cannot answer this question. I can't even say X weeks or X months or even promise results in X years. Even if you gave me £10,000 the answer will still be the same - I can't answer.

Lesson 2 in SEO - Cost

You can't trick Google so I can't give you a price to guarantee you Google page 1. Refer back to lesson 1. However I can work with you on a regular basis and provide solid SEO services until you do reach Google page 1 - then you stop paying me. Once you get to Google page 1 you will stay there if your website is maintained and updated with fresh content. Your website SEO cost will not be the same as anyone else's as every website is unique.

Lesson 3 in SEO - Quick Results Are Impossible

I decline to quote when a project is passed to me requiring results quickly.

Lesson 4 in SEO - Buying Backlinks from Overseas is BAD

You will 100% require remedial work if you have paid in Dollar$ to an overseas SEO agency. I have yet to meet one company that overseas SEO has helped. 100% of cases that come to me with previous SEO work from a company outside of the UK require extra cost to fix the poor work and damaging methods, usually from foreign directories, blog comments, adding a link to your site from an irrelevant website in Asia, bad neighbourhood ISP's and adult content.

Lesson 5 in SEO - What Do You Do Nina

I'm pleased you've reached this far. I'm happy to tell you what I do and I don't expect you to understand my methods so to help you I have provided links to further reading at the bottom of this article. The more time you have to read these in-depth articles the easier you can learn SEO and the correct ways to promote your website in Google.  

Google Products - Google provides several products and they all should be linked together under one umbrella login. Duplicate Google+ pages should be merged.  

Google Webmaster Tools should be installed into your website and verified using more than one method to increase security, so not only using Google Analytics but also by the Meta Tag method. When using Google Webmaster Tools ensure the correct URL is verified, some websites do not use the 'www' in the URL whilst others use 'https'.  

Google Analytics is an essential addition to every website. Google Analytics provides an in-depth reporting arena for you to learn how people use your website. If you sell online then Google Analytics will show you the path people took to purchase a product. If your website is to convert people into picking up the phone to make a business enquiry, then Google Analytics will tell you how the visitor found your site, what keyphrase was Googled before a contact form message enquiry was sent for example. To see keywords in Google Analytics you need to connect and link to the relevant Google Webmaster Tools property. Add Goals to easily visualise your success. Set up monthly email reports by PDF straight to your inbox.  

Google Analytics - Fake Hits - Referral Traffic Spam Blocking - Sadly every website has spam visits from automatic scripts under Traffic > Referrals. You think you are getting 150 hits a day to your site but in reality 100 of them is due to fake spam bot traffic. I will block all spam referral traffic leaving only accurate visitor data in Analytics.  

Google+ Business Pages and verified in Google Maps, linking your website and 100% profile completion with a link back to your website in the description section of the listing.  

Google Blogger using your Google login which is connected to your Google+ personal profile page. Link the two together. When you blog this is a great way to generate backlinks to your site.  

YouTube is connected to your personal Google+ profile page and this is another source of backlinks in the 'Discussion' tab and the 'About Tab'. You are able to connect Twitter to your YouTube account easily and also add your social URLs to your YouTube profile.  

Social Media profile URLs should be entered into Google Analytics to demonstrate sources of traffic. You will be able to determine how your traffic converts from different channels, such as Direct Traffic, Social Media, Organic and Referrals (other websites backlinking to you).

Call To Action Marketing Headline with H1 and H2 Headers

Don't know what a H1 H2 Heading is? Read my explanation here  

Rewriting your Home Page for Google will take at least an hour as there's the essential decision of what key words and phrases you want to be found for when people search. Writing for local websites for a local geographical area is much easier than targeting the whole of the UK.  

Rewriting your Landing Page content will take around an hour per page, so when I'm quoting you for a project your website SEO cost will not be the same as anyone else's as every website is unique. I hope you can appreciate the challenges I face when people ask me to pass on my years of SEO knowledge into a 10 minute telephone call and summarise my methods.

Additional Reading

If you have just discovered what SEO is and want a freelancer like myself to carry out the work send me a message via my Contact Form.

Wednesday, 2 December 2015

Manchester SEO www.adrankone-seo-experts.com SPAM upmfeinfund58@gmail.com

Manchester SEO www.adrankone-seo-experts.com 

SPAM upmfeinfund58@gmail.com


Yes I know spam emails can't be helped, but spam emails to my company address offering SEO services always confuse, amuse and yet still frustrate me.

Especially as my company provides SEO services!

Now, emails from overseas, often from India with poor written English offering SEO for a few $dollars a month are to be expected. I get a dozen a week.. but

Spam emails from the UK offering SEO services? Not so common

Manchester SEO, Wilmslow Rd, Withington, Manchester M20 3BN

Hi,

I found this contact address over at http://www.1weekseo.co.uk/small-business-seo/seo-training-somerset/

Is this the right address to reach the decision maker regarding SEO & website related issues? This is for 1weekseo.co.uk

Looks like many of your business keywords and service offering terms have been indexed within the top 100 search results of Google. They are related to: SEO Freelancer Training Social MediaSEO Freelancer and Training

All of them are indexed by the search engines, and some odd key terms are within the top 100 results of Google. However, I checked many of these and they are not on the top spots of searches.

Do you want to position your website for these or other relevant keywords on the top 5 search results of Google.co.uk? As professional SEO optimisers, we can do the above for better search rankings and higher traffic.

We can do it at an amazing price. Please let me know if you need this.

If this is not the right address, could you be kind enough to forward this message to the respective decision maker.

Kind Regards,,
Matt
SEO & Marketing Consultant
0113 328 0571